Apple reaches an agreement with Shutterstock to obtain millions of copyrighted images for AI training

On April 6, it was reported that the AI boom has given rise to greater demand for copyrights. Previously, some large companies hoped to train their models with free content. For example, OpenAI initially used web-crawled data to train its models.

However, as relevant regulations gradually become sound, these internet companies are beginning to seek partnerships with content providers to obtain genuine content for future use, and Apple is one of them.

Reuters reported that Apple has reached an agreement with Shutterstock to obtain licensing for millions of images, which could be worth between $25 million and $50 million. In addition, several other large tech companies, including Meta, Google, and Amazon, have also reached similar agreements with Shutterstock.

Note from IT Home: Shutterstock is an American image library, image materials, image music, and editing tool provider. Founded in 2003 by programmer and photographer Jon Oringer, Shutterstock has an archive of approximately 200 million royalty-free images, vector graphics, and illustrations, as well as approximately 10 million video clips and music tracks available for licensing to users.

The New York Times also reported that Meta has even discussed acquiring book publishers like Simon & Schuster, indicating the importance of content acquisition for AI.

Apple’s marketing chief, Greg Jozwiak, has confirmed outside speculation about the AI in iOS 18: WWDC will be “absolutely incredible.”

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